05 December 2022
In an effort to drive usage, Asda has announced a new ‘refill price promise’ that guarantees each refill product will be cheaper than packaged alternatives as part of its new refill proposition. Asda has partnered with WRAP and Unilever, with funding from Innovate UK, to find out customer barriers to participation, so it could look at ways it can increase participation.
Clear pricing was the t...