15 March 2021
UK frozen food specialist retailer Iceland has confirmed that it is opening a trial store in a new format under the name ‘Swift’. The full proposed specification and plan can be seen in the planning application (see below).
Promises fuller grocery range and a ‘fresh, fast and local’ shopping experience
Launching on 18 March at Four Lane Ends, Longbenton, Newcastle-upon-Tyne, the store promi...