Woolworths' latest digital developments

Date : 08 July 2020

Nick Miles

Head of Insight - Asia Pacific

Woolworths has announced that it is testing cashless stores, as well as plans to launch a dedicated B2B online platform.

Metro stores switch to cashless payment

Woolworths has revealed that 11 Metro stores across Sydney and Melbourne have been converted to accept cashless payments only. The move is designed to make shopping even more convenient and seamless, particularly for stores in transient CBD locations, Woolworths has chosen stores to test the initiative, where cash is not widely used and will monitor customer feedback over the coming weeks.

COVID-19 will accerlated contactless tech in-store

The current Coronavirus pandemic has thrown into the spolight the need for easier and contactless payment solutions, with contactless acceleration one of the three longer term legacies that we predict that COVID-19 will have on physical retail. Stores impacted by the development include; Bourke Street, Melbourne Central, Swanston Street, Elizabeth Street, Collins Square and Little Collins in Melbourne, plus York Street, George Street, North Sydney, Manly and Strawberry Hills in Sydney.

New online service will grow B2B sales

Woolworths is also planning to develop a new B2B online service targeted at early learning centres, education facilities, as well as disability and care services. Many of these business already shop via the Woolworths website, but by providing a dedicated portal and service, Woolworths will look to grow these accounts further. The service is likely to offer dedicated account management, centralised invoicing, bulk pack sizes and consistent annual prices.