We look at the latest initiatives from Walmart in response to the Coronavirus (COVID-19) pandemic, including contact-free payment and contact-free pickup and delivery.
Contact free payment
The retailer is introducing no contact payment for customers using the Walmart Pay app. Walmart developed the payment service four years ago as part of its goal to transform the shopping experience in its stores, particularly at the front-end. Previously, customers had to select a payment method by touching a screen on its self-checkouts when using Walmart Pay. The retailer has adapted this so that customers who have a smartphone can scan a QR code and Walmart Pay is synced, allowing customers to pay completely free of contact.
Contact free pickup and delivery
The retailer is also introducing no contact pickup and delivery for its online services. Walmart, along with most retailers globally, has seen the demand for online shopping increase significantly during the pandemic. Customers choosing pickup can open the boot of their cars for store associates to load their groceries in, with no requirement to sign for the order. Customers can also bypass leaving the signature for home delivery, also making this service contact-free.
Suite of safety measures
These initiatives provide another layer of safety in-store for Walmart’s associates and customers. The retailer has started to introduce plexiglass checkout screens and floor stickers to support social-distancing, along with enhanced cleaning measures. The change to the Walmart Pay app could help the retailer to drive sign-ups to the payment method, a service which has proved popular with its shoppers since it was launched. Going forward, we expect to see a stronger focus on contactless payment, especially as some retailers have been accepting card payments only during the crisis.
For more on Coronavirus (COVID-19)
Latest news and reports click here
How IGD is working with the food and consumer goods industry during coronavirus - visit our dedicated webpage
Retail Analysis weekly newsletter