Following plans announced earlier this year, Walmart has made its ‘InHome’ delivery service available to 1m customers in Kansas City, Pittsburgh and Vero Beach, Florida. This enables customers to have their online grocery orders delivered directly into their fridge at home.
Membership based programme
Through this service, Walmart is aiming to make its customers’ lives easier by not requiring them to be at home to accept a delivery. The retailer is launching the service as a membership programme. Customers can receive unlimited deliveries for $19.95 per month, with a minimum basket spend of $30. Walmart has partnered with smart entry technology companies, Level Home and Nortek Security and Control, to make their solutions available at an affordable price point. Customers using the service, can choose to have their groceries delivered into a kitchen or garden fridge.
Providing customers with remote control
Customers choosing to use the service will select ‘InHome’ as their delivery method when placing their online grocery order. The order will be picked by the retailer’s store associates, in line with its current online grocery pickup model, before being handed off to a specially trained associate to complete the delivery. They will wear a proprietary, wearable camera, which is paired with the smart entry technology, to enable access to the customer’s home. This will live-stream the delivery in real-time straight to a customer’s phone. If the camera doesn’t turn on, the door won’t unlock.
Providing customers with options
The launch of this service is all about optionality and providing customers with choices for their online orders. It complements its existing same-day grocery delivery and next-day and two-day services for its non-food ranges. It aligns with its strategic focus on “making every day easier for busy families” and will be a convenient, time-saving option for many customers. It also optimises the infrastructure and capabilities which it has developed through its online grocery pickup programme. Originally launched from Walmart’s technology incubator, Store No8, InHome will now scale its be integrated into the Walmart US team. The launch opens-up further possibilities for the service, including the ability to return non-food items and expand the product offer beyond grocery.
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