Walmart and Rakuten's new online grocery delivery service

Date : 02 November 2018

Shoppers in 16 Japanese prefectures can now benefit from a new online grocery delivery service, Rakuten Seiyu Netsuper, launched by Walmart and Rakuten.

What is Rakuten Seiyu Netsuper?

The new platform is jointly operated by Seiyu (a subsidiary of Walmart) and Rakuten, and is a product of the strategic alliance between the two companies in January. It charges JPY432 (US$4) for home delivery, but shipping is free on orders over a certain amount. Users can select a delivery time within four days (including the purchase date). Rakuten Seiyu Netsuper has been trading as early as September 2018, moving it head-to-head with Amazon, which launched its own food and medicine delivery service in April 2017.

What is available?

Rakuten Seiyu Netsuper carries approx. 20,000 SKUs, including fresh produce, organics, grocery, personal care, baby, pet food, essentials, ready meals, and more. It offers deliveries from Seiyu stores as well as a dedicated Rakuten Seiyu Netsuper fulfilment centre in Kashiwa City, Chiba Prefecture. The platform aims to make use of Seiyu's expertise in fresh food and Rakuten in ecommerce. 

Connected to Rakuten ID

The new online grocery platform is linked to Rakuten’s ID system. This allows customers with a Rakuten ID to use their registered accounts to make purchases on the service, as well as accumulate and use Rakuten Super Points. Seiyu's Executive Officer, Tamae Takeda, said, "We will have access to Rakuten's strong base of 99m members. Rakuten's advantage is in technology, so we can combine our strengths [...]."