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Waitrose trials Gail’s bakery fixtures

Date : 01 December 2022

Nicola Ball

Shopper Insight Manager

Waitrose is expanding its partnership with the bakery chain Gail’s, by trialling a new Gail’s fixture in three of its stores.  Whilst Gail’s bread is available in many Waitrose stores across the UK, the range is limited.  The three trial stores are in Berkhamsted, Bloomsbury and Richmond.…
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