Waitrose plans to open its third customer fulfiment centre (CFC) in West London, as it aims to ramp up its capacity to serve online shoppers across the capital.
Greenford, West London
The new site will be based in Greenford, West London, and will be operated in collaboration with third-party logistics provider Wincanton, as part of an initial five-year contract. The new facility is due to create 800 jobs and serve its first customers as early as December. It is also due to quadruple the number of online slots available in London, in less than a year.
The contract builds on the heritage of Wincanton’s long-standing operations for Waitrose's supermarkets, which has been taking place for around 20 years. The partnership is also set to provide a boost to Waitrose’s online operations, as its relationship with online retailer Ocado is coming to an end in September.
Waitrose executive director James Bailey commented: “While we’ve already pulled forward our online expansion plans by six months, we know there are still lots of people who want to shop online with us and currently can’t.
“This is especially the case in London, where we’ve seen a significant and prolonged surge in demand for our online offer. This new centre will help us better serve the London area with a much broader range of slots.”
Waitrose has recently opened a new CFC in Enfield, North London, back in May, and has drawn a plan in March to use 24 stores as online fulfilment hubs, in a bid to better handle the growing demand for its online shopping platform.
Moreover, the retailer has also trebled the size of its Rapid service to 7,000 orders per week in London and Brighton. The Rapid offering allows shoppers to order up to 25 products for delivery within two hours, with at least 40% of slots being reserved to vulnerable customers.
Want to know more?
Read more about how Waitrose is boosting its online capacity here