USA: 7-Eleven piloting mobile self-checkout

Date : 05 November 2018

7-Eleven is piloting a new mobile self-checkout feature, Scan & Pay, at stores in Dallas, US.

Geo-fencing technology enables in-app Scan & Pay feature

The retailer has launched the pilot at 14 stores in the Dallas area. This enables shoppers to scan their own products with their smartphone and check-out without having to queue. The technology is integrated into the 7-Eleven app and the retailer’s 7Rewards loyalty programme. Customers will be alerted to the option to Scan & Pay once they are within the geo-fenced area in or around the pilot stores. Once all items have been added to the basket, customers can pay using Apple Pay, Google Pay or a traditional debit or credit card. Following payment, customers scan a QR code at a Scan & Pay confirmation station.

Source: 7-Eleven, Inc.

Suite of digital innovations

The programme aims to create a more convenient shopping solution within a format where speed of service is critical for many shoppers. Although relatively seamless, cashier assistance is required for hot foods, financial service and age-verified products. 7-Eleven plans to expand the program to additional cities next year. This builds on several other digital initiatives including launching augmented reality experiences, in-store package pick-up via Amazon lockers and introducing the 7NOW delivery app.

Surge of interest in checkout-free stores

Since the debut of the Amazon Go store in Seattle last year, several retailers have focused on improving the in-store checkout experience. For most, scan and go technology has been central to their initiatives. Last month, Sam’s Club announced plans for a living-lab format, Sam’s Club Now, where all shoppers will be required to use the retailer’s scan and go app. Several new formats have also emerged in the US, replicating the Amazon Go experience. These include Standard Cognition and Zippin, both located in San Francisco. Globally, 7-Eleven has been at the forefront of initiatives to improve and speed-up the convenience store experience. In Taiwan, it has launched an unstaffed store, X-Store. This incorporates a range of technologies including facial recognition, smart-voice activation and robot greeters.

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