Over 40 companies have signed a pact to reduce plastic pollution over the next seven years.
UK Plastic Pact: transforming the system
More than 40 large-scale companies, the government, trade associations and campaigners have come together to form the UK Plastic Pact.
Pact participants include leading UK supermarket retailers and manufacturers such as Coca-Cola, Nestlé, Pepsi co and Unilever. Combined, the forty businesses are responsible for over 80% of current plastic packaging on products sold in UK supermarkets.
The pact is led by sustainability charity WRAP and supported by the Ellen MacArthur Foundation. It consists of a series of ambitious targets to be completed by 2025, these include:
- Eliminate unnecessary single-use plastic packaging
- 100% of plastic packaging to be reusable, recyclable or compostable
- 70% of plastic packaging effectively recycled or composted
- 30% average recycled content across all plastic packaging
The agreement is the first of its kind in the world. It comes at a time in which UK shoppers are becoming increasingly concerned with the impact of plastic pollution on the environment.
According to IGD's ShopperVista research, 74% of shoppers agree they have become more aware of the environmental impact of plastic packaging over the last 12 months.
WRAP CEO, Marcus Gover, commented on the launch, “Together, we have a once-in-a-lifetime opportunity to rethink and reshape the future of plastic so that we retain its value, and curtail the damage plastic waste wreaks on our planet.”
Morrisons announces new measures to tackle plastic pollution
Morrisons is the latest retailer to announce new measures for tackling plastic pollution.
- Eradicating all its own-brand plastic packaging by 2025
- Allowing customers to use their own containers for meat and fish when purchasing from its Market Street counters
The announcement follows a study undertaken by the retailer, which unveiled plastic reduction to be the third most important issue to its customers.
Currently 82% of Morrisons packaging is recyclable. The retailer will continue to work closely with its suppliers, other retailers and local authorities in order to achieve the 100% target by 2025.
Retail Analysis weekly newsletter
Keep up-to-date with the latest retail developments shaping the industry. International and UK editions available.
Sign up for our newsletter »
Bottle deposit return scheme to be launched in England
The UK Government has announced that it will introduce a deposit return scheme for single use (plastic, glass and metal) drinks containers in England.
Iceland aims to be plastic free by 2023
Iceland is the first grocer in the UK to commit to eliminating plastic packaging from its 1,400 private label products by 2023.
Aldi and Lidl UK commit to tackling plastic pollution
Both discounters step-up their commitments to tackle plastic waste, an area increasingly on the minds of shoppers.