Tuskys develops online store in Kenya

Date : 20 December 2018

Kenya-based Tuskys has announced it has developed a new online store.

Retailer highlights multiple benefits

Tuskys has invested KES30m (US€284,993) in the development of the online store. Tuskys said the store is part of its strategy to improve business performance and online customer experience. It is powered by an Amazon Online retail engine and is based on a cloud-based platform. The store will use a split payment feature provided by Direct Pay Online, crediting suppliers once customers have checked out.

The retailer said there is also an automated layby buying option, which allows customers to pay for orders in instalments. It is called the Tuskys Lipia Pole Pole Layby solution and was first introduced in-store in September 2017. Tuskys is also actively recruiting for over 1,000 online suppliers.

Range to remain non-grocery focused initially

Tuskys said the site will initially launch with 11 product categories: furniture, electronics and home appliances. Same-day delivery options are initially only available in Nairobi, but it is working on forming partnerships with courier firms to provide overnight delivery.

CEO Dan Githua commented, “The launch of a Tuskys Online store is part of our customer promise to continuously enhance their experience through a range of convenient retail platforms. This platform also allows us to expand mutual value for our suppliers who will now enjoy wider market reach”.