The growing trend of social commerce: TikTok trials in-app shopping

Date : 27 May 2021

Sabira Habib

Analyst

Video-sharing social media platform, TikTok is working with brands in Europe to test an in-app shopping feature. Expanding into the world of ecommerce As reported by Bloomberg, TikTok is looking to join other social media platforms, such as Facebook and Instagram, to offer users an in-built…

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