The Co-operative to go "back to basics" and reshuffles senior team

Date : 21 January 2013

New CEO Steve Murrells is to launch a new five year strategy to boost the retailer's sales and "get back to basics", and reshuffles his senior team.

Five year plan to get the business back in to growth

After posting encouraging Christmas results, CEO, Steve Murrells has announced his new plan to improve the shopping trip for customers at the retailer's food stores. Over the last six months the retailer has been trialling new formats and ranges which are understood to have been well received by customers. Murrells is due to reveal details of the five year plan over the coming months, but has said it will focus on "getting back to basics" and getting the business back into growth, according to The Grocer.

New formats, new initiatives

The Co-operative is a key player in the fast growing convenience market and its recent format trials highlight a major trend in the market right now, as a number of operators seek to segment their estate to better meet local needs. Meanwhile, the appointments announced last week of Andrew Mann (formerly of Sainsbury's) as director of insight and loyalty and Howard Reed (formerly with Asda) to the new role of food information officer will bring new thinking to the business ahead of a decision expected in April on whether an online service will be launched. These initiatives, combined with the rollout of the new SMART stock management system and distribution network investment, should strengthen The Co-operative's market position by delivering an improved customer proposition.

Management restructure

Separately it has been announced that COO, Sean Toal, will now have the responsibility of leading supply chain and service delivery teams. To support him in these areas, two new positions have been created – supply chain director and service delivery director.

Mark Hale, former director of food information systems (IS) and supply chain becomes purely supply chain director increasing his supply chain scope to include the logistics depots. Cheryl Marshall becomes service delivery director moving up from her previous role in charge of the unity programme.

Additionally, The Co-operative has created new positions – a food CIO and a customer director - reporting into CEO, Steve Murrells. Howard Reed will take on the position of food CIO while Andrew Mann, head of Tesco Clubcard back in 2009 and most recently director of insight and loyalty at Sainsbury’s, will move into the newly created customer director position.

For more information on The Co-operative, visit our retailer snapshot here.