Tesco has launched its latest dotcom only warehouse store in Crawley, as it continues to build home delivery capacity through this format.
A growing network delivering improved service
The new dark store opened for trade on 21 January adds to those already operational in Aylesford (near Maidstone), Croydon, Edmonton and Greenford. Tesco continues to build its network of dark store warehouses around the capital, significantly helping it to increase delivery penetration, improve range and availability for online shoppers and relieve pressure on its floor space in busy London stores.
Online providing a catalyst for growth
The new facility in Crawley will open up more capacity to serve south London and also help the retailer gain more trade from into the surrounding affluent commuter settlements, who have a high propensity to shop online. In the week leading up to Christmas Tesco delivered over 500,000 online food orders, its busiest online trading week ever and also reported that online food sales over the Christmas trading period were up 18%. Tesco's development of dark stores and the introduction of over 140 drive-through Click & Collect locations is undoubtedly helping drive growth through its online grocery business.
More dark stores to come in the next few years
The new facility has created 700 new jobs for the local area and we can expect more of these types of developments coming live in the next few years. Tesco has already started work on its sixth dark store in Erith, south east London and further into the future plans to open more of these stores in densely populated areas away from the capital. Possible locations for the first Tesco dark stores outside of London include Oxfordshire, the West Midlands and the North West.
To network with the Tesco commercial team and better understand the retailers food strategy, book your place at the 2013 Tesco Trade Briefing on 25 April, for details click here