Tesco has launched a new premium section to its website under the title 'The Foodhall at Tesco'.
Looking to attract premium customers
The new webpage on Tesco.com is designed to bring a more premium option to both 'foodie' customers and those with specialist dietary requirements. The page has been designed to deliver a premium look and feel and currently features products from six specialist suppliers:
- Foreman & Field - British food specialist sourcing its ranges of fish, meat, delicatessen and patisserie products from the best small-scale producers.
- Graig Farm Organics - Meats from an award winning organic farm based in Montgomeryshire in Wales.
- The Greek Deli - Wide selection of the finest Greek foods including cheese, olives, meze, oils, condiments, pasta, ready meals and wine.
- Villanova - Italian fine food specialist, sourcing meats, cheeses, pasta and delicatessen items from Italy and Sardinia.
- Kosher Deli - Using the strap line 'making Kosher affordable' a producer of Kosher meats and deli products.
- National Halal Centre - Highest quality fresh Halal chicken, beef and lamb supplier, which Tesco already works with to deliver Halal meat counters in some of its stores.
Collaboration delivering stronger solutions
The Foodhall concept shows how the retailer, as well as delivering a strong value offer, is not losing sight of customers who also hold product quality in high regard. However, it also shows a growing appreciation to deliver stronger ranges of World Foods, so that it can better serve the needs of varying ethnic and religious groups. The website highlights a great example of collaboration between suppliers and the retailer to deliver an interesting and unique concept, and builds on similar lifestyle orientated initiatives which Tesco has been testing on its website, such as the commuter zone it launched in November last year.
Want to learn more?
To hear how Tesco is shaping its strategy to deliver grocery home shopping and network with the retailers entire commercial team - book your place at the Tesco Trade Briefing on 25 April: