Sweden: Axfood results, Coop’s online trial

Date : 26 April 2019

As Axfood reports positive Q1 results and Coop Sverige trials an airport food delivery service in Gothenburg, we look at developments from the country.

Axfood announces ‘strong start to 2019’

Axfood said consolidated net sales rose 4.2% to SEK11.9bn (US$1.3bn) during the first quarter, with like-for-like sales up by 4.0%. The retailer said the results were particularly pleasing given that Q1 2019 did not benefit from ‘a boost from Easter, one of the year’s biggest food holidays’. Axfood said it had ‘recorded a higher number of customer visits to [its] stores as well as [its] sites online’.

The company pointed to the ‘outstanding performance’ at Willys, where it enjoyed ‘significant sales growth, higher market shares and stronger margins’. This was supported by Hemköp ‘growing more than the market, driven by a high pace of growth in its franchise operations’. Axfood said that after the end of the quarter it had signed a cooperation agreement with Östenssons, which will lead to it becoming a Hemköp franchisee from 1 September 2019.

Coop Sverige trials airport delivery service

Coop Sverige is to trial a food delivery service at Gothenburg Airport. The solution will allow shoppers to buy online and collect orders in the airport’s arrivals hall. While Coop maintains the service is a first for Sweden, similar solutions have been trialled globally by the likes of Ahold Delhaize, Australia-based Woolworths and Finland’s S Group.

Discussing the trial, Swedavia’s director of market and commercial development, Charlotte Ljunggren, said: “This service is something that many travellers have requested for in order to avoid getting home to an empty fridge after the trip. Airports are ideal for launching new arrangements with over 19,000 daily travellers who are open to testing new ones.

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