After a break of four years from TV screens, SPAR UK is set launch a new campaign which is intended to celebrate its convenience, and champion its value, product ranges and fresh produce, while "reinforcing its heritage at the heart of local communities". SPAR will kick start this new initiative with a 40 second brand building advert and sponsorship of 'Lorraine' on ITV from October, which will continue until the end of December. It is understood this campaign will also feature digital advertising, a customer magazine and in-store communication.
Commenting on the announcement, Phillippe Rondepierre said "The campaign is a significant milestone for our business and we are delighted to be working in partnership with two leading agencies to help us create a powerful and effective campaign. There is an enormous amount of warmth towards the brand, which we would like to communicate. SPAR is customer driven; we understand and listen to our customers' needs, and are continuously striving to give them what they want and deliver the very best service".
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Best-in-class SPAR retailer Kevin Hunt takes to the stage at Convenience Retailing 2013 conference, taking place in London on the 21 November to discuss how he’s differentiating to compete in the channel. Book your place to find out how SPAR and other key operators are standing out from the crowd in the fast and evolving world of convenience.. More >>