SPAR launches £1 value campaign

Date : 12 February 2013

SPAR has launched a £1 value campaign this month, forming part of a wider move to focus more heavily on its in-store events throughout the year.

Comprehensive campaign

With price of particular importance to shoppers in the period immediately after Christmas, SPAR is launching a value campaign to highlight a range of products across its stores priced at £1. The launch will be supported by a comprehensive set of themed point of sale material, as well as radio advertising and leaflet coverage. Building on last year's unique summer of events, SPAR will also integrate the campaign with seasonal events throughout the year, creating greater impact and focus in store.

Part of overall value perception

SPAR UK marketing manager, Andy Burt commented  "The £1 value campaign forms one part of our overall value proposition. It is about ensuring we have hundreds of products available at a pound throughout the year. We want our customers to shop the entire store, through the aisles, rather than focusing only on promotional ends. The campaign sits perfectly with SPAR's message to customers about price and quality. We know that the £1 value POS and in-store events are rated really highly amongst our retailers".

Update on crucial initiatives

This promotion demonstrates SPAR's commitment to value, and emphasises the importance the retailer is placing on this key theme within the convenience channel. On 8 May, SPAR UK MD Debbie Robinson will be joined by members of her senior team to brief suppliers on this and other crucial initiatives at the IGD 2013 Symbol Groups Conference. Book your place today to get fully up to speed with the direction of this important convenience operator.

Symbol Groups 2013 >