Spain: private label, ecommerce

Date : 29 June 2016

As Ahorramás announces its strong sales growth in 2015, El Corte Inglés expands its private label range at Hipercor and its online offer through its eponymous department stores and Carrefour extends its own ecommerce offer, we round up news from Spain.

El Corte Inglés expands private label, grows online scale

El Corte Inglés will expand its premium private label range at its Hipercor stores by adding 1,500 products. The range will provide a differentiated position to its existing ‘Aliada’ value brand, which covers around 600 products, and the Hipercor range. The changes are set to be rolled out by the end of autumn 2016 as it looks to support its margin expansion in a low volume growth market.

Separately, in relation to its non-food offer, El Corte Inglés is set to launch same day delivery in 27 cities across a range of more than 120,000 products. The retailer said shoppers would be able to receive orders in less than two hours of purchasing them and would be able to track them at all stages of the delivery.

Ahorramás grows sales by 5.8% in 2015

Ahorramás enjoyed sales growth of 5.8% in 2015, taking its turnover to €1.49 bn, and enabled it announce its 10th year of continued sales growth. In 2015 the retailer added nine new stores, taking its total footprint to 247 and selling space of 187,976 sq. m. Looking ahead to 2016, Ahorramás said it expected to generate sales of €1.58 bn as it maintained investment, at about €60m, as it looked to add a further eight stores.

Carrefour launches fashion focused web site

Expanding its online presence, Carrefour has launched an online clothing store, The store will initially offer a range of over 1,200 SKUs across footwear, accessories and swimwear, which will then be expanded to 6,000 products from September. Carrefour’s director of ecommerce non-food, Rafael Sanchez, said that the store represented a further step in the retailer’s multichannel development. The site also provides advice on new products and trends, offering space for bloggers and fashion experts to discuss developments.

Covirán spotlights proximity focus in advertising

Covirán has launched a new marketing campaign through which it will spotlight the proximity of its stores. Under the tagline ‘Our stores are more than close’ the campaign will highlight not just the closeness of its more than 3,250 stores but also the ‘emotional closeness’ that the Covirán brand offers its shoppers.

DIA to update its cash and carry format

DIA has announced plans to update its Max Descuento fascia, which targets the hotel, catering and food industry, as it looks to build on the format’s 6% sales growth year to date in 2016. DIA unveiled its updated format at a store in Benavente, which provides 1,000 additional products, taking its total range to 3,800, expanding its range of snacks and treats and charcuterie.