Spain: discount and convenience developments in Q4 2020

Date : 12 January 2021

Lucy Bellotti

Retail Analyst

Lidl Spain continues to grow its network, investing a further €60m to open 10 new stores during Q4 2020 as it also collaborates with a celebrity chef to launch a limited-edition range. Meanwhile, Aldi has revealed its plans to continue its expansion and claims it increased its space by 6.4% in 2019.

Separately, Caprabo has launched a new online platform, which has enabled an increase in capacity and number of orders, while AliExpress announced it has collaborated with Glovo to enhance its last mile delivery in two major cities.

Lidl invested €60m in Q4 2020…

Lidl Spain invested €60m to open 10 stores, situated in Andalusia, Catalonia, Madrid, the Basque Country, Castilla y León, the Balearic Islands and Galicia. The recent openings saw the implementation of Lidl’s new hygiene and safety measures, which have been endorsed with an Aenor certification.

…And collaborated with Michelin star chef Carlos Maldonado

The retailer also launched a limited-edition range, Roscón de Reyes, under its Deluxe private label brand, in partnership with Michelin Star chef Carlos Maldonado. Roscón de Reyes uses sustainably produced ingredients and is a limited-edition range available in 600 stores across Spain. Arantxa Conde, Lidl’s head of public relations claims ‘the retailer wanted to offer shoppers a unique, premium and high-added value roscón, made in a sustainable way and with ingredients of the highest quality, but which it was also totally innovative’.

Aldi sustained growth in 2020

Aldi finished 2019 with a total of 308 stores, following the opening of 17 new stores. The retailer aimed to continue its pace of growth in Spain despite the coronavirus pandemic and finished 2020 with 328 stores across Spain. It focused its expansion in Barcelona, Madrid and Andalusia.

Caprabo enhances its online offer

Caprabo has launched a new online platform called Caprabocasa. Its original platform launched in 2001. Caprabocasa enables the retailer to meet shopper demand as the market still faces challenges due to the coronavirus pandemic.

The retailer has revealed its new 4,000 sq. m distribution centre is 20% larger than its previous platform. Furthermore, the new distribution centre allows the group to increase the number of orders in can deal with by 40%, while increasing assortment capacity by 33%.

Julián Sanchez, head of Caprabocasa stated, ‘the sale of food online has been strategic for two decades. We were the first in the sector to bet on and develop this channel. The Caprabocasa platform will allow us to improve the level of service, optimize operations and maintain an exclusive assortment for online sales.’

AliExpress collaborates with Glovo

Alibaba-owned AliExpress has partnered with Glovo to improve its last mile delivery in Barcelona and Madrid. The partnership began as a trial in summer 2020 to help it meet the new and growing demand for online shopping in Spain. The retailer claims it has partnered with Glovo because it operates in the cities where it generates the most orders. 

 

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