Sobeys takes loyalty effort in new direction

Date : 09 June 2022

Stewart Samuel

Program Director Americas

Sobeys’ parent company, Empire Company Limited, has become a co-owner of Scene+, with a plan to transform it into one of Canada’s leading loyalty programmes. Boosting membership Empire joins Scotiabank and Cineplex as co-owners of the programme. This enables it to roll it out to its stores,…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters