Proprietary online ordering platform, Snappy Shopper is now being operated by 650 convenience stores across the UK, and is being used by over 100,000 shoppers. The app, which provides a ready-made shopper ordering and payment solution, allows independent retailers to quickly launch an online offer, enabling them to target opportunities in the current high and sustained demand for local home shopping.
Wide range of participating retailers
The retailers now operating on the Snappy Shopper platform include numbers across all the key symbol groups as well as several of the major regional co-operative societies. Having established a partnership with wholesaler Nisa in September 2020 to promote the adoption of the app amongst its member retailers there are now over 50 Nisa retailers actively selling through the platform. It is expected that at least another 250 Nisa stores will be onboarded with Happy Shopper by the end of 2021.
Driving bigger basket spend
While offering a rapid delivery service, the scope for Snappy Shopper to accommodate a more extensive range, and with none of the limits of other ‘on demand’, basket spend through the app is often significantly higher than occurs in-store. Many retailers are reporting average Snappy Shopper transaction values of between £25 and £35, with individual orders not infrequently topping £100. While appealing to many existing customers retailers are also finding Happy Shopper a successful means of finding new shoppers within their delivery catchments, with some indicating that up to 80% of online orders represent incremental spend to their in-store trade.