ShopperVista is the online home of IGD's shopper insight, created from constant dialogue with 12,000 grocery shoppers. ShopperVista is in touch with shoppers 365 days a year to provide you with essential information about their attitudes, motivators, barriers and future intentions when they are shopping for food and groceries.
Each month, we provide updated charts, tables and analysis from our tracking programme to help put the shopper at the heart of your business. And throughout the year, we identify a range of topical subjects to research in greater detail. These reports utilise a range of qualitative and quantitative techniques to really get to the core of the topic.
How ShopperVista can help you
- Understand shoppers’ 'whys' as well as their 'whats'
- Get the latest on the big picture trends that will impact your business
- Stay close to your shoppers during periods of change
- Plan for the future with our predictions and analysis of upcoming trends and behaviour
To find out more, subscribers can log on to www.shoppervista.igd.com to get up to speed with the latest shopper trends. If you’re not sure if you’re a subscriber, get in touch with our customer services team by emailing [email protected].