Seeing OXXO's strategy in stores

Date : 10 June 2022

Oliver Butterworth

Senior Analyst

OXXO, a Mexican convenience retailer owned by FEMSA, opened its first store in 1978 and has since accumulated 20,172 stores in Mexico (Q1 2022). Throughout the pandemic, government restrictions on mobility created some of OXXOs toughest trading challenges in its history. The retailer showed…
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