Sainsbury's to open alcohol free pop-up pub

Date : 10 July 2019

Just weeks after trialling a temporary meat free butchers, Sainsbury's is to open a pop-up alcohol free pub in London.

Open for two days only

The Clean Vic No & Low Alcohol pub will trade for just two days (24/25th July) at 33 New Oxford Street, serving a wide range of beers, wines and mocktails. While the pop-up will look exactly like a traditional pub, everything on offer will entirely non-alcoholic or have an ABV of just 0.5%. The launch comes as Sainsbury’s reports a 31.8% increase in sales of no and low alcoholic products in the last twelve weeks and a 33% increase in customers searching for non-alcoholic products online.

Showcase for an expanded alcohol free range

Over 20 drinks will be on offer, including a range of beers such as Lucky Saint, mocktails such as an Everleaf – a non-alcoholic aperitif – spritz, and a collection of wines. Thirsty punters will even have the chance to try the UK’s first non-alcoholic dark distillate, Celtic Soul, which is said to offer a refined and sophisticated drinks experience that takes the appeal of whisky.

Healthy drinking masterclasses also offered

Entry to the pub will cost £5, which also entitles attendees to two drinks of their choice and two bar snacks throughout their visit. The pub will also run £12 masterclasses offering inspiration on how to cut down on their alcohol intake.