Sainsbury's cuts prices on 'family favourites'

Nick Gladding
Senior Retail Analyst

Date : 13 October 2020

Sainsbury's has launched a new round of price cuts across hundreds of own brand lines together with a campaign to help shoppers collect bonus Nectar points in the run-up to Christmas.

Prices on over 300 lines reduced

To meet the heightened demand for value from shoppers, Sainsbury's is reducing prices on over 300 popular own brand lines, with a focus on fish, meat and poultry.  Products include popular roast ingredients and autumnal family favourites, across meat, fresh and frozen foods, dry goods and groceries across the retailer’s mid tier and entry price point (value) ranges.  Examples include a pound of by Sainsbury's pork sausages, reduced from £1.10 to 80p, and by Sainsbury's Scottish Porridge Oats (500g) which is cut from 75p to 60p. The lower prices are fixed until at least the end of the year.

Improving price competitiveness

Paul Mills Hicks, Food Commercial Director, Sainsbury’s, said: "We know that value is at the front of customers’ minds and we are committed to providing quality products at great prices.  These latest price reductions demonstrate how we are continuing to help millions of our customers to get the most out of their food shop and live well for less as they gear up for the festive season.”

Bonus Nectar points scheme launched

In a separate development, Sainsbury's is offering extra Nectar points to shoppers in the run-up to Christmas. 50 points are awarded to customers registering for the promotion and then bonus points awarded when monthly points are hit target through their spending. Customers can track their progress through the Nectar app.

More insight for Retail Analysis subscribers: Visit our newly released Strategic outlook for Sainsbury's


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