Rewe to join ‘Payback’ loyalty card scheme

Date : 19 November 2013
Germany-based Rewe has announced that it will join the Payback loyalty programme in the first half of 2014. Payback to give Rewe data insight By joining the scheme Rewe will gain access to valuable shopper data, which should help it to mitigate differences with rivals like BP and Metro. To fund…
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