Rapid expansion for Heron Foods

Date : 16 May 2018

Frozen food retailer Heron Foods plans to open 30 new stores in the year ahead, according to reports from Talking Retail.

Building momentum on new store openings

Following its acquisition by variety discounter B&M, Heron Foods has focused on expanding its network, opening stores in new locations including Luton and South Wales. These were part of the drive to open 15 new stores in the financial year ending ending March 2018.

Format and range development

Benefiting from synergies with B&M, Heron has been trialling inclusion of best-selling B&M lines in-stores.

A limited number of Heron stores also have an expanded the convenience product offer, as well as extending their opening hours to make them more accessible to shoppers.

Alongside new store openings, Heron also continues to renovate existing stores,

Want to know more?

B&M and Heron Foods are due to announce full year results on 30th May - visit Retail Analysis for the latest news.