Publix benefits from value focus

Date : 04 March 2013
Publix’s fourth quarter sales, adjusted due to a 53-week year in 2011, increased by 3.4%, with comparable store sales up 1.2%. Adjusted total sales for the full year increased by 3.8% to $27.5bn, with comparable-store sales up 2.2%. Value focus enhanced through digital coupons While Publix…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters