Portugal: three developments in the country

Date : 09 March 2021

Lucy Bellotti

Retail Analyst

Continente has expanded its private label range, adding healthy snacks and cleaning products. Meanwhile, Mercadona plans to launch nine new stores in the country during 2021, while DIA is to close 71 Clarel stores by the end of Q1 as it looks to focus on food retailing.

Continente expands its private label offer

Sonae MC-owned Continente has expanded its private label range, offering healthy snacks and environmentally friendly cleaning products.

The retailer has added Bolas Energeticas, as part of its Continente Equilíbrio range, the energy balls are available in five flavours and can be part of a balanced diet. Flavours include almond and coconut, cocoa and hazelnut, lemon and Chia, peanut and coconut, peanut, and banana.

Meanwhile, the retailer also launched a new private label called Continente Eco. The range consists of 15 environmentally friendly cleaning products, while its packaging is made of recycled and recycling materials. The retailer claims the products are made from biodegradable and sustainable raw materials. The range comprises of:

  • Kitchen rolls, napkins, and toilet paper
  • Rubbish bags
  • Washing and laundry detergents
  • Kitchen grease removers
  • Toilet gel
  • All-purpose cleaners / cleaning cream and glass cleaners

The retailer also said a percentage of Continente Eco sales will be donated to the Portuguese Firefighters League, who protect the population while also preserving forests and fighting fires.

Source: Continente

Mercadona planning to open nine new stores

Spanishnews.com claims Mercadona is planning to open nine store openings in Portugal during 2021. The discount supermarket is set to open two in Aveiro, two in Braga and five in Porto. Following the opening of the new stores, Mercadona’s total network in Portugal will reach 29. Furthermore, the retailer announced plans to open a distribution centre in Povoa de Varzim in 2022.

DIA looking to repurpose Clarel stores

DIA, meanwhile, said it is going to close its Clarel stores in Portugal by the end of March. The retailer plans to keep stores open until the end of March to enable it to sell down its remaining stock. The closure of Clarel store will enable DIA to focus on its food retailing operations.

DIA is aiming to transform Clarel stores into supermarkets and warehouses. 12 of the closed stores will become Minipreço supermarkets and nine stores will start to function as logistical support.


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