Partnerships tackling food waste in Europe

Date : 09 November 2018

In the Netherlands, HEMA has partnered with start-up ‘Too Good To Go’ through which it offers the ‘magic box’. The box contains surplus food that would usually have been thrown away at the end of the day. Meanwhile, SPAR University repurposes its coffee waste and introduces the 'Zero Waste Bag'. Elsewhere, in Sweden, ICA is trialling the ‘Karma fridge’ in its ICA Kvantum Liljeholmen store.

The app helps prevent food waste…

Fabeel Butt, sustainability manager at HEMA, stated, “We try to prevent food waste in various ways. Possibly this is a solution for our fresh products, because they have too short a shelf life to be able to donate to the Food Bank, with which we started a collaboration last year”.

Customers can purchase the box via the Too Good To Go app and collect from the nearest HEMA store. The original sales value for the box is €12 but it can be purchased for €4. The contents will depend on what products are left over that day.

Source: Too Good To Go

…and will be trialled in five stores

The retailer will trial the app in five stores in Amsterdam from November 2018. The selected stores are located on Ferdinand bolstraat, Gelderlandplein, Jodenbreestraa, Kinkerstraat and NDSM street. If the trial is successful, HEMA will consider expanding to other cities, though no locations have been confirmed.

Other retailers, such as Coop Danmark’s Kvickly have also partnered with Too Good To Go to reduce food waste.

Sweden: ICA trials ‘Karma fridge’

Meanwhile, in Sweden has partnered with start-up Karma and will trial the ‘Karma Fridge’ in ICA Kvantum Liljeholmen until 31 December 2018. ‘Karma fridges’ provide a convenient storage and collection point for unsold food.

Customers can purchase from ICA Kvantum Liljeholmen via the Karma app and collect from the in-store ‘Karma fridge’. The fridge has a smart lock which only opens once a customer scans their QR code from their phone.

Source: Karma

Netherlands: SPAR University repurposes coffee waste…

Elsewhere in the Netherlands, SPAR University is working with mushroom supplier, GRO (Green Recycled Organics) to reuse coffee waste. It has also launched the ‘Zero Waste Bag’ through the ‘Tikkie’ app.

Coffee grounds are collected from all nine SPAR University locations and delivered to GRO. The coffee grounds are used to grow oyster mushrooms from which Krupi-Chips and bakery products are made. These products are then sold in SPAR University stores.

In May 2018, Albert Heijn trialled selling oyster mushrooms grown on coffee grounds in Gelderlandplein, Amsterdam. Following the success, the retailer has scaled out the initiative to several locations.

…As it introduces ‘Zero Waste Bag’

As well as the collaboration with GRO, SPAR University has launched the ‘Zero Waste Bag’. The retailer worked with Social Brothers, a group of staff and students, to develop the initiative and reduce food waste. Customers can purchase these bags via SPAR University’s app, ‘Tikkie’.

Bags are filled with surplus products which can no longer be sold. The content varies on a day-to-day basis but could include ready meals or fresh groceries. The bags have an original value of €10 but are sold for €3 and can be collected after 16:00.