It has been revealed that Tesco convenience subsidiary, One Stop is to launch a number of private label lines from the Jack’s discount format across its company-owned and franchise store estate, adding a significant value tier to the One Stop range.
50 plus lines primarily in chilled and frozen
It is understood that the launch will include at least fifty Jack’s branded lines, first developed for the Tesco’s dedicated Jack’s discount format in 2018. Available as early as next week, these discount lines will be mainly in chilled and frozen categories, helping to boost the value proposition for One Stop shoppers with bigger basket needs. As well as providing a clear point of differentiation versus other neighbourhood stores these lines will offer price points competitive with discounters such as Aldi and Lidl.
Commenting on the launch a One Stop spokesman said:
‘We’re excited to have launched Jack’s products to our One Stop customers. With the introduction of around 50 Jack’s products into stores, the range offers even more choice of great quality, great value food. (The range) will cover a variety of customer needs giving great quality and value on everyday essentials.’