Nisa has reported a 0.7% increase in sales through its central distribution services in the 39 weeks from April to December, lifted by a significant increase in volumes and new members.
Sales and volume increase
In addition to a strong like-for-like performance, volumes rose by 9.7% over the same period. Finance Director Simon Webster commented "The current trading environment is proving difficult for the retail market therefore Nisa is pleased to announce an increase in sales and strong recruitment figures for the 39 weeks until December 2012. This is testament to the strength of Nisa members and the service we offer".
Fresh trial boosts sales
The success of the group has been attributed to a major investment in national TV advertising as well as to the performance of fresh food, which following a successful trial has delivered volume increases of 141%. The development of strong fresh food coverage is a key trend in the competitive convenience sector and one we expect to continue in the months ahead.
Increased store numbers
Alongside its strong trading performance, Nisa has announced the recruitment of 190 new members between April and December 2012. The battle for independent retailers in the channel has become intense, with a number of competing symbol operators now seeking to attract new unaffiliated shop owners to their offer. This performance will give Nisa further confidence that it is delivering a highly compelling and customer orientated offer.
To find out more about the direction of the brand and the initiatives that will drive further growth in 2013, join CEO Neil Turton and his senior team at the 2013 IGD symbol conference.