New online initiative from South Korea

Jiong-Jiong Yu
Senior Retail Analyst
@RetailAnalysis

Date : 02 September 2020

WeMakePrice, a South Korean ecommerce platform, announced this week that grocery shoppers can now receive a full refund for perishable goods if the products are not up to their standards.

Meeting customers’ needs with zero returns

The new initiative comes after the online retailer trialed a similar service last month for meat products and nuts, which the company says was met with a warm reception.

Dissatisfied shoppers can now order meat, vegetables, fruits and seafood products that are quality assurance approved and request a full refund until the following day, regardless of the reason.

The return rate was nearly zero percent during the trial period of the quality assurance service. It was a recognition for the quality of our products,” the company said, “We’ll continue to select the best products and thoroughly control the quality to provide customers with fresh perishable goods.”