Netto looks to double Swedish stores

Date : 08 July 2016

Despite parent company Dansk Supermarked ending its joint venture with Sainsbury’s, Netto is looking to double its Swedish store count from 157 stores in the next ten years.

Netto: no obstacles to becoming the same size as Netto Denmark

Commenting on the development, Bent Holm, Managing Director of Netto Sweden said, ‘We have a very aggressive investment plan in Sweden, where we see great potential. Next year we will open 10 new stores and then the goal is 15 new stores per year. I see no obstacles to Netto Sweden reaching the same size as it is in Denmark … Discount is relatively new in the country, but now the Swedes are getting used to the concept.

Elsewhere in Swedish discount market…

This year, Lidl have also made a series of advancements, including the appointment of a new CEO, the establishment of a third distribution centre and the start of a store modernisation programme.

Our view

Should Netto’s expansion plans in Sweden come to fruition, it would represent a sharp uptake in its' store openings in recent years. The Stockholm area remains a huge opportunity for the retailer, given the high concentration of people and the fact that Netto only operates two stores in the area.