Netherlands-based retailers expand their reach

Date : 03 October 2019

We look at how online supermarket Picnic is expanding its reach to Haarlem. Meanwhile, Jumbo has developed a gluten-free private label range and announced the opening date for its first store in Belgium.

Picnic expands delivery service to Haarlem

From November 2019, Picnic will expand its service to the Kennemerland region, with Haarlem as its centre. This will introduce an additional 115,000 households to its service.

The online supermarket said, “Haarlem is a city with many working people and young families… They are already very busy with work, hobbies and children. We want to relieve them of time-consuming trips to the supermarket by delivering the groceries to their homes.”

Jumbo develops a private label for gluten-free products…

Elsewhere in the Netherlands, Jumbo has launched a new private label range of gluten-free products. The range, Lekker Vrij van Gluten, has been developed in collaboration with the Dutch Celiac Disease Association. It comprises oatmeal, crackers, cakes, pancake mix and stroopwafels, among others.

The Lekker Vrij van Gluten products are certified by the NCV and easily identified by the Crossed Grain quality mark. Jumbo said it wants to offer tasty and healthy food to everyone.

…As it announces store opening date in Belgium

After announcing plans to expand into the Belgian market in January 2019, Jumbo has revealed the opening date of its first store. The retailer will open the store in Pelt on the 6th November 2019.

CEO of Jumbo Belgium, Peter Isaac, said Jumbo “wants to renew the landscape [in Belgium] with its unique formula”. The stores will offer a large assortment sold at competitive prices, but without triggering a price war.

As previously announced, Jumbo will also open a further two stores in Lanaken (Limburg) and Rijkevorsel (Antwerp) in the following months. The retailer hopes to open between 12 and 15 additional stores in 2020 and a total of 100 stores in the long term.

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