National Vegetarian Week: latest developments

Date : 15 May 2018

Waitrose launches a new range of vegetarian products and Holland & Barrett announce plans to roll out a vegan chain of stores.

Waitrose: expanding its vegetarian and vegan offer

Waitrose is set to expand its vegan and vegetable range of products by 60%, to include products such as Waitrose own-brand Sweet Potato Stacks and Buffalo Cauliflower Bites.

Among the 50 new products are two exclusive brands. The Happy Pear, created by plant-based chefs David and Stephen Flynn and The Vegetarian Burger, a Dutch company specialising in meat substitutes.

The exclusive brands will be positioned within the retailer's new dedicated vegan section, designed to make its stores easier to shop for vegans and vegetarians.

Our Shopper Vista research reveals that 11% of British grocery shoppers are interested in purchasing vegan products and this increases to 22% amongst 25-34 year olds.

The move will help to cater for growing demand of vegan or vegetarian products amongst shoppers.  

The range will launch in 125 Waitrose branches on Monday 4th June.

Chloe Graves, Waitrose Chilled Vegetarian and Vegan Buyer commented on the launch “Increasing our range builds on the work we did last year to increase choice for our customers in this area. We are working with some fantastic exclusive brands to ensure our shoppers have a really unique selection of food to choose from.”

Holland & Barrett: plans for new vegan stores

Health specialist Holland & Barrett has announced plans to open a chain of fully vegan stores.

As a well-established health specialist with lots of high street locations, the retailer is well positioned to cater for the needs of health-conscious consumers.

The announcement comes during National Vegetarian Week, and follows the launch of health and beauty specialist Superdrug’s vegan beauty pop-up shop.

Jamie Oliver goes vegetarian

Celebrity chef Jamie Oliver has launched a brand new vegetarian and vegan menu at his chain of restaurants to mark the event.

The move follows his ongoing work with Hugh Fearnley-Whittingstall on the 'Veg Power' project.

International trend: retailer activities in Sweden and the Netherlands

In the Netherlands retailers and suppliers are supporting the country’s first 'week without meat' campaign.

In Sweden retailer Axfood has also further extended its range of vegetarian products. This follows its 2017 trial of repositioning its vegetarian alternatives next to its meat products in 20 of its branches. The strategy led to an increase in sales of vegetarian products and has now been rolled out to all 190 branches.