Migros Ticaret: 60 second round-up

Date : 11 May 2016

We round up the latest developments from one of the leading Turkish retailers, including its expansion plans in 2016 and the launch of its largest store in Macedonia.

Less store openings planned than in 2015

This year, the retailer plans to launch between 150-200 new stores and is on track to realise this ambition, having launched 52 stores in the first quarter of 2016, bringing its total store count to 1,447 stores. However, its store opening ambitions for 2016 are lower than the 257 stores it opened in 2015.

By comparison, competitor BIM opened 188 stores in the first alone quarter of 2016, similar to Migros’ store opening ambitions for the entire year.

Migros' biggest store launched in Macedonia

In other news, Migros has opened its largest store to date in Skopje, Macedonia, bringing its total store count in the market to 21.

The site in the City Shopping Mall used to be home to Carrefour, which ended operations in the country earlier in 2016.

Looking for inspirational new store concepts in Central & Eastern Europe? Check out our insight presentation here.