Marks & Spencer franchisee to grow in Middle East

Date : 13 May 2013

Marks & Spencer Al-Futtaim has announced plans to roll out a new store format and add stores across the region.

UAE to remain focus in short term

Marks & Spencer Al-Futtaim said that the new store format includes better product segmentation a stronger emphasis on the retailer’s fashion sub-brands, like Autograph and Indigo, and further distinctions between product categories, supported by clearer signage. The first store under the new format is in Mirdif City Centre, in Dubai.

Commenting on the importance of the market, Mark Senior, head of operations at M&S Al-Futtaim, said: “The UAE is a key strategic market for us and it is our intention to continue to explore opportunities to roll out further new concept stores as suitable property becomes available.”

Investment to come for regional expansion

Senior went on to explain how Marks & Spencer Al-Futtaim will continue to invest in the addition of new stores, with it looking to add eight in 2013 alone. He was quoted as saying: “M&S Al-Futtaim continues to go from strength to strength. With the opening of Mirdif City Centre we have 20 stores across the region, which will rise to 26 by year-end. With the opening of our first store in Jordan… followed by an opening in Lebanon this year, we will operate across eight countries. It is our intention to continue to drive the expansion of the M&S brand across the GCC and Middle East.”