Majid Al Futtaim: developments at the retailer

Danielle Molloy-Vickers
Retail Analyst

Date : 11 June 2020

New initiatives from Majid Al Futtaim (MAF), which operates the Carrefour brand in the Middle East and Africa, in the UAE and Bahrain, including click and collect, new partnerships and digital initiatives.

UAE: Carrefour to launch click and collect solution

Carrefour UAE will introduce a click and collect service for its online shoppers, which it says will add flexibility and convenience. The service, which is free of charge, is available at Carrefour stores in the Mall of the Emirates, City Centre Deira, Me’aisem and Mirdif, My City Centre Masdar and Wafi Mall. At select locations, shoppers can choose for a Carrefour employee to place items straight into their vehicles.

Majid Al Futtaim Retail’s Carrefour country manager for UAE, Philippe Peguilhan, said, “At a critical time when customers are seeking more choice and more convenience from their shopping experience, we’ve listened and responded with the launch of our new Click and Collect service”.

Majid Al Futtaim partners with Mr Usta

MAF is partnering with home service provider, Mr Usta, who will become an after-sales solution provider for MAF brands in the UAE. The collaboration will provide shoppers at Carrefour and other MAF-owned brands with access to licensed professionals, who are able to complete after-sales services. Shoppers in the ‘Share’ lifestyle rewards programme can earn and redeem points for Mr Usta through the Share app. As consumers become more reliant on services, such as home maintenance, cleaning, sanitation and more, because of the COVID-19 outbreak, the partnership will enable shoppers to safely receive these services.

Majid Al Futtaim’s chief corporate development officer, Joe Abi Akl, said: "We continue to evolve our business ecosystem to ensure that our customers have access to the best end-to-end experience. To do this, it is important for Majid Al Futtaim to add complementary and adjacent business services to our core businesses through partnerships with innovative solution providers. In many cases, this means working with start-ups and SMEs such as Mr Usta. These companies are the backbone of the UAE economy and vital to the country's efforts to rebound from the economic implications of Covid-19."

Bahrain: Carrefour launches mobile app

Carrefour has introduced a new app for online shopping in Bahrain. Shoppers can choose from over 4,000 products for home delivery through the app. The retailer said it is the first of its kind in Bahrain. Initially, products offered will include grocery and household items, with future expansions to include apparel, light household items and fresh food. In addition, shoppers who register for a MYCLUB loyalty card will be able to earn points through purchases made on the app.

Moreover, Carrefour Bahrain has committed to keeping its stores open and maintaining its prices during the coronavirus (COVID-19) pandemic. As the retailer sources a large portion of its food from local or regional suppliers, the supply chain has not been disrupted despite an increase in demand. The arrival of the mobile app will help increase safety measures by the retailer, as consumers can shop from the safety and comfort of their homes.