Magic Coffee™: how is M&S premiumising to-go coffee?

Date : 16 January 2023

Shannon Goldsmith

Analyst

Last week M&S launched Magic Coffee™. Bringing the famous Australian coffee to the UK for the first time, M&S is hoping to launch the next biggest trend to hit the UK coffee market since the Flat White. What is Magic Coffee™? Magic Coffee™ originated in Melbourne, Australia, and gets its…

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