L’Oréal has announced it is introducing make-up recycling bins in Tesco, Boots, Sainsbury’s, and Superdrug. It has also launched 100% recycled and recyclable bottle packaging.
‘Make-up, not Make Waste’ campaign
L’Oréal has teamed up with TerraCycle to launch its make-up recycle bins across 1,000 UK stores to help customers dispose of old makeup packaging in an eco-friendly way. These bins have been installed at Tesco, Boots, Sainsbury’s, and Superdrug stores.
Its own-brand, Maybelline, will be leading the project and customers will be able to recycle any brand of makeup. The majority of cosmetics will be accepted such as foundation, concealer, mascara, lipstick, and eye shadow palettes. However, makeup brushes, nail polish and aerosols will not.
Other recent initiatives from TerraCycle include its partnership with Tesco to launch a closed-loop returnable packaging system to allow waste-free shopping.
Introducing 100% recycled and recyclable Paris Elvive bottles
Along with the launch of recycling bins, L’Oréal also announced its Paris Elvive shampoo and conditioner bottles will now be made from 100% recycled plastics. It also announced it will donate 50p to the Recycle Now campaign for each of the first 100,000 Paris Elvive hair treatments sold in Boots UK.
L’Oréal is committed to making 100% of its plastic packaging by 2025 will be refillable, reusable, and compostable.
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