Loop: waste free shopping platform set to launch

Date : 31 January 2019

25 leading consumer product companies have unveiled a reusable packaging subscription service, along with TerraCycle, an innovative waste management company. The service, called Loop, will launch in Paris and New York in Spring 2019.

Coalition of consumer product companies

International recycling company TerraCycle has partnered with a group of leading consumer product companies including Unilever, Procter & Gamble, Nestle and PepsiCo, to launch a new shopping system, Loop. The service has been designed to reduce reliance on single use packaging, and offer a convenient solution to customers, while maintaining environmental benefits.

Loop was founded at the World Economic Forum, with the aim to offer a zero-waste option for popular consumer products, whilst also maintaining affordability and improving convenience. Additional partners include food retailer Carrefour, the founding retailer, and UK retailer Tesco, that will pilot Loop in the UK later on in the year. Logistics and transportation company UPS and sustainable resource management company Suez are also involved in the initiative.

Life Cycle Assessments have verified the environmental benefits of Loop’s durable packaging under usage pattern assumptions that will be further tested in trials set to launch in Spring 2019 in France and north-eastern US. Additional markets, including the UK, are expected to launch across 2019 and 2020.

Tom Szaky, TerraCycle’s CEO, commented: “As a response to the global challenge in managing waste and the opportunity to improve consumers’ experience, a group of committed global brands, retailers, infrastructure companies, along with the World Economic Forum have come together to create a new way to more responsibly consume products. Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers can now responsibly consume products in specially-designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled through ground-breaking technology”.

Source: Loop

How does the service work?

The waste free shopping service allows consumers to consume products in brand-specific durable packaging that is collected, cleaned, refilled and reused.

  1. Consumers will place their order on the Loop websites or Loop partner retailer’s websites
  2. Consumers will receive their durable products in Loop’s shipping tote, eliminating the need for single-use shipping materials such as cardboard boxes
  3. After consumers finish their products, they are able to place the empty package into their Loop Totes, and Loop will pick up directly from their home
  4. The packaging is then cleaned using a method developed by Loop’s team of scientists for safe reuse
  5. Loop then replaces products as needed and returned the refilled shipping totes to the consumer. Recoverable used products including diapers, pads, razors, or brush parts will be recovered to be reused or recycled

Source: Loop

Want to know more?

"Doing good is good business" is one of IGD's five global trends for 2019: Retail Analysis subscribers can read our latest report here.

Packaging is an increasing focus, for example, Amazon’s push for manufacturers to meet its frustration free standards with its Frustration-free packaging programme. For more information, click here.