Londis gets fresh boost with new PMP range

Date : 03 April 2013
Musgrave GB is to further consolidate the fresh capability of its Londis symbol group retailers with the launch of a new range of core fruit and vegetable pre-packs, all price-marked at everyday low price-points.

A solution to meet needs of consumers and retailers

Comprising some 35 lines of the most popular fruit and vegetables, the new Londis range is designed to provide a simple and effective fresh offer that can be readily implemented by all Londis retailers to build greater consistency and discipline.  Price-marking will ensure a clear value message to shoppers and build a competitive proposition.

Supported with improved margins and POS kits to drive uptake

With products marked at £1, £1.50, £2 and £2.50 this is the latest initiative in Musgrave's wider strategy to drive the development of fresh categories in the independent retailing sector, which has seen sales of these products grow by 15% in the last year. Key to retailer uptake for the range is an improved level of margin over existing lines, as well as dedicated POS kits to help create impact and effective implementation in-store.

Donal Horgan, managing director Musgrave GB, commented:

"The new range will make things simpler for our retailers; we've chosen the essential products that most shoppers want, we're offering compelling prices with price-marked packs and we're providing supporting marketing materials so retailers can maximise the offer."

Hear the latest from the Londis and Budgens teams

27th June is a key date for your diary if you want to get fully briefed on developments within both the Londis and Budgens brands. The first ever Musgrave GB Trade Briefing is your opportunity to hear direct from Group CEO Chris Martin, GB MD Donal Horgan and senior members of the Londis and Budgens teams as they outline their plans for growth in the year ahead. Find out more here….