The loyalty app Lidl Plus is now available in the UK and Germany.
What is the Lidl Plus app?
The app is Lidl’s digital loyalty and rewards programme and offers the following features:
- Coupons to be redeemed at checkout. Offers include money off on first purchase and 15-50% off on selected private label products
- Digital receipt and tracking
- Stores locator with opening hours
- Weekly leaflet, adapted to the local store
- Partner offers: money off on gym and TV subscriptions, cinema tickets and energy bills (Germany only)
|Source: Lidl Plus - UK
In Germany the app also offers a “discount collector” to encourage shoppers to shop more often to unlock specific rewards. The first reward could be unlocked after reaching €30 spent in store (cumulative but limited in time). This is a feature that could likely be added to the UK version of the app when officially launched on the 3rd of September.
|Source: Lidl Plus – Germany
The Lidl Plus app is now available in 12 countries
Lidl continues to roll out its loyalty and reward app across Europe and is now available in twelve countries. More countries are expected to follow by the end of 2020. The app also offers the unique feature of being borderless, meaning shoppers travelling can use it in any country where available.
|Source: IGD Research
Why is this important?
Loyalty programmes such as Lidl Plus are a good way to engage with shoppers and gather data on their purchasing habits.
Embracing digital and technology is one of the five global trends we have identified that will support growth in the discount channel in 2020. We expect all major discounters, especially Lidl, to test and roll out various digital solutions to ease the shopping process and improve their supply chains to maintain their efficiency in the future. This may be accelerated due to COVID-19 as shoppers seek out a more convenient and efficient experience.
Looking for more insight?
Please have a look at our Lidl hub for the latest content and more insight about the discounter. Retail Analysis subscribers can also access various insight reports, including: