Lenta steps up Russian expansion

Date : 02 August 2013

The Russian retailer has outlined its rapid expansion plans for the second half of 2013.

At least ten new stores planned

The retailer currently operates 62 hypermarkets across 37 Russian cities and is planning to add 10-12 new stores by the end of 2013. Lenta has not stated how much has been invested in this latest expansion plan. Stores are planned for Ulyanovsk, Belgorod, Tomsk, Perm as well as other cities. The retailer will also enter new cities. 2013 has seen a fast rate of expansion for Lenta, having opened six hypermarkets in various Russian cities and three supermarkets in Moscow for the first time.

Local is a focus

Ranges in the new stores include grocery and non-grocery items including locally produced goods and own label. Store will also employ staff from the cities. Lenta is actively cooperating with local producers and is ensuring that before opening a new store, local products are available.