Key highlights from 6.18, China’s largest sales event following COVID-19

Charles Chan
Senior Retail Analyst

Date : 19 June 2020

Alibaba and handled US$136.5bn of sales through their platforms during 6.18, an annual online shopping festival in China that runs from 1st June to 20th.

Strong numbers show retail is recovering

  • For 6.18, Alibaba achieved gross merchandise value (GMV) of CNY698.2bn (US$98.5bn), over double what it achieved on Singles Day (2020 11.11) last year, which posted record GMV of CNY268.4bn (US$38.3bn)
  • For 6.18, achieved transaction volume (total value of all orders for products and services) of CNY269.2bn (US$38n), up 33.6% year-on-year

Want to know more?

  • On’s 6.18 performance, the role of international brands, livestreaming, logistics, new products, and more, click here
  • Retail Analysis subscribers can find insights on’s autonomous warehouses here