Jumia: Q1 GMV affected by ‘business mix rebalancing’ and coronavirus

Date : 15 May 2020

Jon Wright

Head of Retail

Jumia, the Africa-based pure play ecommerce retailer, generated gross merchandise value (GMV) sales of €189.6m in its first quarter, 11.3% down on the same period in 2019. The fall in GMV came despite a 51% rise in the number of annual active consumers and a 27.7% increase in the number of orders…
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