Jumbo's initiatives in Belgium and the Netherlands

Date : 24 January 2019

Jumbo is planning to evolve its Belgian and Dutch product range to help its entry into Belgium in Q4 2019, Distrifood reports. In the Netherlands, Jumbo is partnering with Too Good To Go, an app fighting food waste. SPAR Belgium has also announced it has introduced the Nutri-Score labelling system to its private label products.

An assortment for the Belgian market

Jumbo is expected to open several supermarkets in Belgium in Q4 2019. It is in the process of creating an assortment specifically for the Belgian market. Whilst it needs to adapt its Dutch products to fit the market, both Dutch and Belgian stores can potentially benefit from sharing ranges. 

Ahold Delhaize, owner of Albert Heijn, also sees the opportunity to export private label ranges between banners and countries, without adapting branding to provide more new products in-store.

A waste fighting pilot in the Netherlands

Meanwhile, in partnership with the Too Good To Go app, Jumbo will run a pilot in 13 stores for a month (12 locations in Amsterdam and one in Groningen). Through the app users will see a “Magic Box” offered in-store; each store decides how their box is put together. Users choose a box then collect it in-store at an agreed time slot. The box contains edible food that is usually thrown out at the end of the day. Users only find out exactly what is in their box once they have picked it up. The price is always one third of the actual value. 

Source: Too Good To Go

Jumbo said it wants to actively contribute to reducing food waste. If this pilot is successful, the scheme may be rolled out nationally.

Helping shoppers make healthier choices

SPAR Belgium has introduced the Nutri-score labelling system to several of its products. It is aiming to apply it to its entire private label range by 2020. This will see it adapt approximately 100 products a month. The system, promoted by the  Belgium government, uses letters and colours to categorise how healthy foods are.

Shoppers can use the SmartWithFood app to view more detailed nutritional and allergen information. The app can also recommend similar products to the one scanned, but with a higher nutritional score.

Stefan Goethaert, General Manager of Colruyt Group Fine Food said that “It’s very important for us to keep informing our customers in a clear and transparent way. This process requires a step-by-step approach. We are working in the areas of animal welfare, contributing to our communities, environment and health”.

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