John Lewis & Partners has announced it will trial a click and collect service in a number of Co-op food stores.
Delivering convenience for customers
The click and collect trial, part of John Lewis’ strategy to reach more customers, will initially be launched in Co-op’s Manchester Support Centre and will offer next-day click and collect for customers in areas with a smaller John Lewis store presence. Further roll out is planned for five additional stores across London, Manchester and Nottingham from May 28th 2019. Customers will also be able to return orders to the Co-op stores throughout the trial.
The move follows a similar trial of a click and collect with Booths in 2018, which has since been expanded to eight stores. John Lewis customers can also already collect orders from Waitrose & Partners stores.
Mark Pettigrew, director of innovation and format at Co-op, commented:
“It is all about creating ease, convenience and choice for today’s time-pressed shopper. This is an exciting development, innovations and new technologies are driving a number of initiatives and creating value in our communities through increased offers and services for our members and customers”.
Benefits for both parties
The John Lewis click and collect service at Co-op stores provides benefits for both companies. For Co-op, the retailer will see benefit from increased traffic into store. The returns service also gives increased convenience to John Lewis shoppers, whilst also reaching new customers in areas of lower store presence.